Mattel Track Builder


To further distinguish themselves in the world of on-the-go interactive media, Mattel wanted to transform their popular Track Builder web-based game into a fun, intuitive, and customizable experience for mobile consumers.


The key was to develop a mobile-friendly interface that still maintained the established integrity of the full web version. While successfully collaborating with Mattel and thoroughly understanding their needs, we were able to merge the look and feel of the existing game to institute a consistent deliverable that fit seamlessly into Mattel’s Track Builder family.


Hyperkinetic delivered an entertaining interactive game with an entirely unified user interface. After detailed asset integration and quality assurance testing and optimization, our resulting product encompassed a natural ease of interaction.

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